Kolkata-based jewellery brand R Chowdhury and Sons approached Cygnus with the following Objectives –

• To create a unique Brand Positioning for the brand amongst its competitors.
• To develop a differentiating Communication Strategy that breaks the clutter.
• To establish the brand with its unique offerings.

CHALLENGES

To create clutter-breaking creativity in the already congested Jewellery Market along with catapulting its Brand Positioning.

SOLUTIONS

Cygnus Advertising unleashed the following strategies to achieve the business objectives –

Creative Strategy – Developed a unique creative strategy that befitted the brand personality. Our unique creative approach helped the brand overcome challenges to stand out in the crowd.

Media Solutions – Our solution-driven approach helped the brand create unique and long-lasting campaigns across various mediums such as Print, Electronic, OOH and POP brandings.

Analytics - Our team also crafted specific analyses of the campaigns executed, learning from which were undertaken for future projects.

RESULTS

Cygnus Advertising helped R Chowdhury and Sons achieve the following –

Create a lasting impression among a target set of audiences through its unique creative style.

Achieve a differential position for the brand in a highly competitive industry.