Ernst & Young Global Limited, doing business as EY, is a multinational professional services network with headquarters in London. Along with Deloitte, KPMG and PricewaterhouseCoopers, it is considered one of the Big Four accounting firms. It primarily provides assurance (which includes financial audit), tax, consulting and advisory services to its clients. EY has expanded into markets adjacent to accounting, including strategy, operations, HR, technology, and financial services consulting.

However, they were unable to provide Creative Solutions to their Clients pertaining to their Annual, Sustainability, ESG Reports, presentation Decks that they were collating for them.

OBJECTIVES

EY India approached Cygnus with the following Objectives –

• To develop differentiating Creative Reports that break the clutter with heavy usage of Infographics, typography, font stylization, images.
• Proper implementation of Stakeholder Communication amongst its competitors.
• To enthuse the much-needed creative fillip to the Reports which were hitherto missing in their Reports so far.

CHALLENGES

To create clutter-breaking creativity in the already congested Stakeholder Communication Reporting.

Apart from these, we were entrusted with the humongous task of designing & recreating around 3204 decks on different Accounting & Financial Subjects within a stipulated time frame of 5 Months.

SOLUTIONS

Cygnus Advertising unleashed the following strategies to achieve the business objectives –

Creative Strategy: We developed a creative strategy that befitted the brand personality. Our unique creative approach helped the brand overcome challenges to stand out in the crowd.

Implementation: A thorough creative implementation was done pertaining to the Annual Reports, Corporate Sustainability Reports, ESG Reports.

Furthermore, we totally redesigned & recreated the Presentation Decks aesthetically from the scratch with animations on different subjects hitherto unknown to us shared by EY.

Analytics: Our team also crafted specific analyses of the campaigns executed, learning from which were undertaken for future projects.

RESULTS

Cygnus Advertising helped EY achieve the following –

• Create a lasting impression among a target set of audience through our unique creative style
• Achieve a differential position for the Clients as far as Stakeholder Communications are concerned in a highly competitive industry
• All the Decks were hugely appreciated by the client and not a single Deck were rejected by them and we were able to complete the task within the stipulated dateline.