THE 2020 CYGNUS STORY – The Glimmer of Hope

Team Cygnus was all set to explore and excel in the year 2020!                                                         

The year began with a rays of hope as we designed and executed the prestigious Interior Project of Sponsored Research & Industrial Consultancy (SRIC) and DHI Centre of Excellence of IIT Kharagpur and it was done with a panache. It was a huge opportunity for us to showcase our mettle & we created our valuable space in Space designing. Simultaneously the aesthetically designed Unlimited Bird Brochure of IIT Delhi added new feathers in our creative cap.

The year picked up really well but all of a sudden a horrendous catastrophe hit the mother earth and the world came to a complete standstill due to an ultimate pandemic called SARS COVID-19. The human race never faced such an unprecedented challenge and our Nation like others announced a prolonged Lockdown period. There were miseries all around. The sufferings of the less fortunate was extremely painstaking. We were shocked. We were deep threat for existence as Academic Institutes to PSUs to Corporate Houses to IT Firms who primarily are our clients were all shut. In this ………Team Cygnus was reborn. We decided to fight until death. All the infrastructure was shifted and our home was our new office from where we started innovating new technologies, new ideas, and new ways of doing old things under a new normal called “Work from Home”

In this grave period of uncertainty when Schools and Colleges were close online education was the need of the hour. Brand Cygnus came up with a one-of-its-kind end to end Learning Management System named Cygnificance. The entire IT team along with external consultants devoted 4 month before launching the product.

Now Our approach was more oriented towards digital and creative services in the lockdown period and our team created an huge data bank of Academic and Corporate Clients for pitching with newer avenues of services. It paid rich dividends and the major breakthrough came when IISC Bangalore awarded us for developing & maintaining the behemoth site of JAM 2021. We, at Cygnus Advertising developed one of the most mission critical aesthetically engaging and technologically challenging dynamic website which was completed within a strict time frame. A high appreciation by the authority was extremely motivating.

Our decade long experience in Advertising and Communication helped us in bagging the Creative & Digital retainership of Hindustan National Glass & Industries Limited. We undertook the challenge posed by the brand HNG India and established India’s Largest Glass Packaging Manufacturer’s presence in Social Media through Content Marketing, astonishing Creative and effective Media Strategy.

During this testing time we proved our mettle in Signage Solutions by doing a consultancy project for XLRI where we audited, conceptualized, designed and provided all technical drawings to the Institute for fabrication.

Opportunities were opening up. One of our esteemed client Ernst & Young was engaging us with for making Annual Reports for famous brands.

The Official handing over of the one-of-its-kind Kolkata Traffic Museum at Ripon Street, a milestone project in the history of Cygnus also happened during this period .We were honored to produce the much talked about Social Awareness Film of Kolkata Police for Women Empowerment named Prosno Korun Jobab Ache

When the Government of India announced the Unlock Period in phases popularly coined as the ‘New Normal’ things started moving a bit. During this reopening period, we were privileged to prepare the stage for 70th Foundation Day Celebration of IIT Kharagpur. Soon after Bharata Tirtha was organized in the Institute and we were given the responsibility of Stage Design and Audio Visual Production. The film got wide appreciation nationally and internationally which was a moment of pride for us.

The year ended with an assignment of voluminous printing of New Year Diaries of Asian Paints which was much needed for one of the worst effected division of us ie our Printing Press.

The Silver Lining…

On the onset of 2021 I would like express my gratitude to our clients who extended their relentless support & encouragement which helped us to sail in this period of grave uncertainty. I would also like to thank all our stakeholders including our associates, our partners, our vendors and the most importantly the Cygnusians and their family members who stood beside me and contributed a lot for the sustenance of the company. We promise to keep up the good work in 2021 with all your love and blessings.

Wish you all a hopeful 2021!