Cygnus displays unique strength in crisis management

The recently held 2-day International Symposium on Water Urbanism and Infrastructure Development in Eco-sensitive Zones, organized jointly by Ranbir & Chitra Gupta School of Infrastructure & Management, IIT Kharagpur and Columbia University, USA called for meticulous planning and execution which included website development to designing an array of communication material, registration kits and mementos and much more.

The challenge of drawing media attention during this period of the year when the city is reeling under events and presence of personalities no less than Noble laureates and CEOs of global giants was equally daunting. Cygnus Media Relations team not only ensured an impressive turnout of journalists, feature writers, television channels but through assiduous follow-up, achieved wide coverage in English as well as language dailies and tv channels.

This story does not end here. Suddenly, out of the blue, a freak whirlwind on the opening day at the venue played havoc when 20 ‘Paper Posters’ Display Boards each measuring 8’x3’ were destroyed.

Unfazed by the sudden accident which had upset the entire schedule of the Symposium, Prof Joy Sen and Prof Bhargab Maitra, representing the Organizers, not only were pillars of support to Team Cygnus but in a rare sign of patience allowed Cygnus to recreate the displays in a couple of hours. Their support and encouragement was a huge source of motivation to us.

Before the delegates representing the who’s who of bureaucrats, environmentalists, researchers and foreign participants moved on to the arena, everything was in order. For them it was business as usual.

So, next time if you have a business to communicate or communicate your business, remember Cygnus, come hell or high, we shall deliver.

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